Knowledge, Dry Ager, Events
This looks good! DRY AGER® receives the German Design Award 2018
Good looking Design isn’t everything. However in case of DRY AGER®, it’s an important part of its success. The maturing cabinet from Swabia in Germany is one of the winners of the popular German Design Award 2018.
And the Winner is…
The German Design Award from the German Design Council is a globally recognised award. The Council was founded in 1953 on the initiative of the German Bundestag. Since 2012 they have been presenting the German Design Award. The goal: to discover, present and reward unique design trends. In addition to the Gold and Special Mention Prize, the expert jury will also award outstanding design products as “winners”. For the year 2018, DRY AGER is one of these “winners”.
Almost 2500 products were submitted to the “Excellent Product Design” category. Therefore, the manufacturers of the DRY AGER® are very excited that the DRY AGER prevailed in this competition. The German Design Award is one of the most important design awards in Germany and even beyond its borders. Winning here is an extraordinary recognition that rewards the hard work behind the product. Even the modest Swabians from DRY AGER® are becoming a little proud. “We are very happy about every award but the German Design Award is a special honour to us” says Head of Marketing Alexander Beck. “It shows that passionate work is worth it! And we are burning for our product.”
Where technology and design harmonizes
After winning four Plus X Award 2017 awards the next year already started glorious. The fully functional maturing cabinet ensures the best climate conditions for maturing meat on highest demands. The fact that it looks so good makes it even more successful. With its elegant design it is the perfect setting for dry-aged beef and fits perfectly into any interior. Of course this is no coincidence. It has been one of the most important aspects of the developers. Once again the German Design Award 2018 proves that this concept is a success story.
Since its premiere in 2012, the German Design Award has grown considerably: around 1500 entries were presented to the jury at that time – in the year 2018 there were more than 5000, including 758 entries from abroad. In a two-day session, the winners of both categories get selected by a jury of experts, consisting of design experts from business, education, science and the design industry.