Knowledge, DRY AGER
Shopfitting – Design makes the difference
Design is not just a question of taste. The zeitgeist also plays a role. This also applies to the furnishing of a salesroom. Luckily, trends in shopfitting are not changing as quickly as fashion. In addition to the cover, other qualities are also in demand in the salesroom. For butchers, technology plays a major role alongside aesthetics. After all, the goaods should not only be well presented but also kept fresh.
What looks good is bought
When buying food, the eye is often the most important sense organ. We buy what looks fresh and appealing. High-quality materials in the furnishings, emphasize the quality of the goods. Metal surfaces made of stainless steel or copper in particular make the products shine – and create confidence because the materials are easy to keep hygienically clean. They are an excellent match for the retro wave of the store design trend. Basically, clarity of colour is the order of the day. Light shades appear cleaner and emphasise the variety of colours of the goods on offer.
In addition to the design of the furnishings, the structure of the salesroom is also important. As is generally the case with food shopping, the rediscovery of regional and sustainable production is also reflected in store design trends. Consumers are not only interested in the price, but also in the origin. Customers can discover the variety of products themselves on small, well-marked islands that present home-made products from the surrounding area or their own company.
For many people, shopping is no longer just a task but an experience. This also includes the ripening process of the meat in a ripening cabinet such as the DRY AGER®. This creates proximity between the product and the customer. Some companies even rely entirely on transparency and work in glass production rooms. A small snack is also part of a shopping day for many consumers. A snack counter and an inviting eating area should therefore be planned.
In the right light
Lighting design is also crucial, especially for fresh produce such as meat products. Too bright a light makes the goods shine unnaturally, too pale a light turns it grey. Soft light sources mixed with red light are the best way to emphasise the colouring of the flesh. To avoid distracting light reflections, it is recommended to use anti-reflective glass surfaces.
A complete trend
The DRY AGER® unites important elements of the shop fitting trends. The stainless steel surfaces and energy-saving LED interior lighting make the Dry Aged Beef a highlight in the sales area. The glass doors provide a clear view of the delicacies. Many customers ask when the pieces are finished after a look in the cupboard. This means that the door does not have to be opened and the maturing process is not disturbed.
A salt wall in a larger ripening chamber provides an eye-catcher. It not only fulfils optical purposes, but also helps to keep the environment in the chamber germ-free. By the way, a similar principle with salt blocks is also available for the DRY AGER®, but here it is an LED salt wall system with a changing colour system.